Travelife Partner sustainability award for Images Travel

Travelife Partner sustainability award for Images Travel


Amsterdam, September 20, 2017. The Travelife Partner award was received today by Images Travel, Vietnam. The award is a recognition for the long-term efforts and frontrunner position of Images Travel regarding sustainability and Corporate Social Responsibility.

Images Travel complies with more than 100 criteria, related to an operators’ office management, product range, international business partners and customer information. The Travelife standard is covering the ISO 26000 Corporate Social Responsibility themes, including environment, biodiversity, human rights and labour relations; and is formally Recognised as in full compliance with the UN supported Global Sustainable Tourism Criteria.

Images Travel is the 7th company in Vietnam to have reached the Travelife Partner award.

Mr Naut Kusters, manager of Travelife for tour operators, “I am delighted to see that sustainability in the tour operators sector is obtaining momentum. The award of one of the front runners Images Travel will inspire other companies in Vietnam to follow the same path”.

Travelife, which has been established with the support of the European Commission, is the leading international sustainability certification for the travel sector. More than 35 national travel associations are promoting the scheme to their members including ABTA, The British Travel Association and PATA, the Pacific Asian Travel Association. Since 2012, more than 600 Asian companies (of which 60 from Indonesia) have been trained in CSR with the support of the Dutch government CBI program. They are now working step-by-step towards more sustainable operations.

Editor note

27 Pham Cu Luong, Ward 2, District Tan Binh, Ho Chi Minh  , phone +84 28 3844 0358

About Images Travel (
Images Travel is a Destination Management Company (DMC) founded in 2009. The company offers a wide range of services in 4 countries: Vietnam, Cambodia, Laos and Myanmar. Well-made classic tours with off the beaten track spirit for G.I.T, F.I.T, M.I.C.E and Tailor-made trips. Always with quality and glimpses into local life.

Travelife for Tour operators and Travel agents
Naut Kusters, phone +31 6 48805 475

About Travelife (
Travelife is a certification system, dedicated to achieving sustainable practices within the tourism industry.  It provides companies with realistic sustainability goals, tools and solutions to implement positive change within their businesses and supply chains. Travelife is managed by ABTA – The Travel Association in the UK – and by ECEAT Projects – a not-for-profit organisation based in The Netherlands. Travelife has two key focuses:

Travelife for Tour operators and Travel agents:  the system provides online training and practical tools for sustainability management and certification. The training and online tools are suitable for tour operators and travel agencies of any size and cover all management aspects of the travel company business including office operations, the supply chain, destinations and consumers. Upon submitting a report in compliance with the Travelife standard (based on an independent onsite audit), the company can obtain the “Travelife Certified” status.
The Travelife standard for Tour operators and Travel agencies is based upon the full Corporate Social Responsibility themes, including labour conditions, human rights, environment, biodiversity and fair business practices. The management requirements are compatible with EMAS and ISO 14001. The system is supported by more than 35 national travel associations to further its implementation among members.

Images Travel Sustainability Policy

Practical Steps:


  • All short and medium range business trips to be taken by public bus
  • Take part in business trips only when necessary
  • Using vehicles adapted to the group size for our tours for least ecological impact
  • Using alternative transportation for our tours when available
  • Using only national airlines which are more sustainable friendly than low-cost airlines
  • Minimizing our use of paper at the office and encourage re-use
  • Reduce the energy consumption at the office by managing the use of air conditioning and the lightning
  • Strict minimum use of water during our tours and in our office
  • Use of refillable water bottles at the office
  • Trashcans in our tour buses to avoid littering in the street/touristic sites
  • No unnecessary paper handouts given out to customers
  • Making sure the Five Animal Freedoms are respecting among our suppliers


  • Carefully selecting our suppliers to be environmental and local community friendly
  • Clear written contracts with all local services such as homestays
  • Give clear information to our customer to make sure that they behave in accordance to the local customs and in respect of the environment
  • Make healthcare available for all our staff
  • Make sure that our sustainability policy is clear for each member of our staff and make training available when necessary
  • Creating a good working environment for our staff throughout incentives and special celebrations
  • Prohibit the exploitation of workers and children in anyway, including human trafficking and sex tourism
  • Key sustainability results are published on our website every two years


  • Creation of homestays, developing a long-term source of income for locals
  • Using locally owned services for a better development of our local economy
  • Paying fair wages for all services in accordance with the standard of living
  • Training of local guides to build their knowledge and give them more opportunities
  • Strong position against corruption, a plague in most our countries
  • Community projects in schools and orphanages
  • Transparency policy with the repartition of benefits

Homestay trip

IMAGES TRAVEL has carefully selected many different addresses in all of our countries for theses incredible experiences, simple accommodation but memories for life.

Homestays are a great way to help the local communities to have an extra source of income and share a bit of their culture with travellers.

By spending some nights with the locals, your customers will get an excellent opportunity to get closer to local population, to learn more about their culture,traditions and their way of life.

 Some of our homestays:

 1.Homestay in Nghia Lo :

Discovering the daily life of the Thai ethnic minority really is an exotic experience. Stay in a house on stilts, a traditional house of this ethnic minority and attendance to the day to day activities.

2. Homestay in Hoi An :

Spend the night in a lovely family of the center of Vietnam in comfortable accommodations. This family has rearranged their property in order to accommodate guests. Private accommodations but meals in the family garden in the middle of an authentic village with its dense river network.

3. Homestay in a charming cottage in Cho Lach (Mekong Delta) :

For those who want comfort or charming nights mixed with discovery of the local life, we suggest to spend the night in a charming cottage in Cho Lach, off the beaten track village in the Delta. A truly authentic place, delicious cuisine and warmth of the Mekong Delta inhabitants.

Project for Muong ethnic group in Ai village

Located in the nord of Vietnam, Xom Ai village has recently developed a homestay program with the help of IMAGES TRAVEL. Many of our partners have been sending groups to this village through us, considerably improving the life of its inhabitants. “We just gave a fishing rod, not a fish”, explained Mr. Toan NGUYEN, director of IMAGES TRAVEL who manages this operation to help the local communitie. The villagers are encouraged to organize traditional shows, prepare meals, rebuild toilets… our hope is that they can accommodate more tourists to earn money but always “keeping their pride”. This project really is about sharing.

Huong Duong Orphanage

Since 2010, our DMC (destination management company) travel agency, IMAGES TRAVEL is committed in a solidarity process towards Huong Duong Orphanage located in few kilometres from the city of Can Tho in the Mekong Delta. For the anecdote, “Huong Duong” means “sunflower”, a nice image full of promises which makes think about the fulfilment and the personal development of the children in a natural environment.

The orphanage takes care of 30 to 40 children aged between 3 and 22 years. They live in a community and in a joyous and relaxed atmosphere. They go to school either in the morning or in the afternoon or more for the olders. Their schedule is well busy as they get up at 5 am to have a good breakfast, take part in a sport class and begin with the housework. The children learn how to be self-sufficient from the earliest days. Then it is time for class or the homework supervised by the nanny, Mrs Thu. Back from school, the children enjoy their time together to have fun before having dinner. Around 7 or 8 pm, the children go to bed and have sweet dreams.

During the first year, with the support of Salaün Holidays, a partner with who we collaborate since forever, we financed and implemented the building of a big classroom and a new fitted kitchen. In 2014, the roof and the ground for the boys’ bedroom have been totally rebuilt as well as the bathroom.

When this project ended, we decided to sustain our momentum. We endeavoured to renovate the library and to improve the educational and sport content. Indeed, we set up classes of Vovinam Viet Vo Dao, a Vietnamese martial art; but we also make our interns step in this project: they give French classes to the children and have some fun with them.

Finally, to let the tourists be a part of this, we offer them the occasion to visit the orphanage and to meet the children accompanied with Mrs Thu. Thus, the travellers can communicate with the children eager to learn few words of French via the guide. Often, the donations of the tourists give the children the opportunity to spend great time or to get supplies for school.

We would like to add that this intervention is not profitable for our travel agency. We let the tourists take part in this project only for the reasons above. We also want to warn the travellers that this orphanage is not a zoo, behave yourself decently and do not expect or demand anything from the children as they will not from you.

Hoa Mai Orphanage

Volunteer days in Hoa Mai school (Can Tho).

The orphanage Hoa Mai Can Tho (Chau Thanh district, Hau Giang province) was established on October 27th 1993 with the support of ASSORV organization. For 20 years, there has been 112 orphans fed by the Hoa Mai school. Today, the orphanage helps about 40 orphans to go from primary school to university.

Frequenting this place each year, IMAGES TRAVEL organized a volunter’s day that took a place on December 31st 2013 helping with the waste management, the renovation of toilets and the organization of French courses for children attending Hoa Mai school.

School Le Binh in Can Tho

The goal of our solidarity action at Le Binh school is to help children from the Mekong Delta to learn French.

With the support of SALAUN HOLIDAYS, IMAGES TRAVEL has organized a project of solidarity at this school. Its objective is to support and assist Le Binh school with its curriculum.

We chose Le Binh High school in Cai Rang in Can Tho city. It is a very poor school located nearby the famous floating market well-known by tourists. This project was about to build a new school, and also put some new lights to improve conditions.

Tourism is now developing, if young people receive a good education, especially in languages, they can all benefit from this developpement and find a jobs according in the tourism business, which means stay and work in their native country.

From January 2011, the first concern was the construction of two classrooms : one reserved for teaching French and it turned out to be used for four different classes, the other room was used as a general library. The second part will involve tourists who are visiting the Mekong Delta. Their participation will offer children all the necessary material to learn and attend class: books, notebooks, pens … Finally, Salaün Holidays provided  the school with more expensive equipment (computers, projectors) and, above all, will grant a Scholarship to one or two top students whose families do not have the means to pursue their studies, but which show a real desire to learn and succeed. These scholarships will be renewed over several years.