Located in the nord of Vietnam, Xom Ai village has recently developed a homestay program with the help of IMAGES TRAVEL. Many of our partners have been sending groups to this village through us, considerably improving the life of its inhabitants. “We just gave a fishing rod, not a fish”, explained Mr. Toan NGUYEN, director of IMAGES TRAVEL who manages this operation to help the local communitie. The villagers are encouraged to organize traditional shows, prepare meals, rebuild toilets… our hope is that they can accommodate more tourists to earn money but always “keeping their pride”. This project really is about sharing.